Priority Optima: Israel’s Hospitality Tech Vanguard

From Israel to the World

Forged in Israel’s world-renowned tech ecosystem, Priority’s Optima PMS delivers unmatched quality and reliability. Evolving from Silverbyte, it embodies Israel’s relentless drive for excellence. It is commanding an 80% market share in Israel’s hotel industry, powering chains like Fattal and Isrotel. Furthermore, its proven solutions extend to hotels across Europe, Africa, Asia, and the USA.

Seamless, Cloud-Based Powerhouse

Optima’s cloud-native platform with real-time analytics drives operational efficiency for property owners, it streamlines operations from front desk to back office, and it is integrated with 550+ partners via Priority Marketplace.

Advanced Analytics for Revenue Growth

Advanced analytics optimize pricing, boosting Revenue Per Available Room (RevPAR). Demand forecasting empowers strategic rate adjustments for maximum sales. Automation of rates and inventory slashes manual tasks and enhances efficiency.

Versatile for Every Property

Optima serves boutique hotels, chains, resorts, hostels, and independent properties. Scalable for 1 to 200+ rooms, it adapts to diverse hospitality needs. Optima is integrated with Priority’s ERP, it unifies finance, CRM, and supply chain.